{"id":522,"date":"2014-08-21T21:23:31","date_gmt":"2014-08-21T21:23:31","guid":{"rendered":"https:\/\/differencefactor.net\/differencefactor\/?p=522"},"modified":"2026-01-14T21:32:30","modified_gmt":"2026-01-14T21:32:30","slug":"hows-that-seo-expert-working-out-for-you","status":"publish","type":"post","link":"https:\/\/differencefactor.net\/differencefactor\/online-media-platforms\/hows-that-seo-expert-working-out-for-you\/","title":{"rendered":"How&#8217;s That SEO Expert Working Out For You?"},"content":{"rendered":"<p><strong>I love it when a plan comes together!<\/strong><\/p>\n<p>I was just reviewing a new client\u2019s old website, and the SEO was pretty bad. In fact, it was so bad, I decided to check out the company that had built his site for him. (Their name was littered all through the source code of the client site, as they were piggybacking his site on their company\u2019s hosting account.) This web designer\u2019s site has, as its ONLY words in their Meta Description \u201cInternet Marketing Optimization\u201d. On our software measurement scale, the Web Service company that is supposed to be specializing in SEO only scores a 35 out of 100.<\/p>\n<p>That\u2019s pretty bad. And it shows when I ran their key words as a search on Google.<\/p>\n<p>I can\u2019t find them listed anywhere on Google. I went in five pages, and then gave up. As you know, page one gets 96% of the hits.<\/p>\n<p>But, I decided to check out my own site, using the same exact methodology I used for them.<\/p>\n<p>My <a href=\"https:\/\/web.archive.org\/web\/20141209140400\/http:\/\/mystrategycoach.com\/\" target=\"_blank\" rel=\"noopener\">Strategy Coach<\/a> website is after the key words \u201c<a title=\"Business Marketing Online\" href=\"https:\/\/web.archive.org\/web\/20141209140400\/http:\/\/mystrategycoach.com\/?p=25\">Business Marketing Online<\/a>\u201c. There is quite a bit of competition for this particular phrase, and I\u2019ve only been going after it for a few months (ever since we settled on the title of the book, \u201c<a title=\"Business Marketing Online\" href=\"https:\/\/web.archive.org\/web\/20141209140400\/http:\/\/mystrategycoach.com\/?p=25\" target=\"_blank\" rel=\"noopener\">The Five Drivers of Business Marketing Online<\/a>\u201c).<\/p>\n<p>What did I discover?<\/p>\n<p>You can imagine how scared I was when I noticed that particular search generated over 376 MILLION results. Ouch.<\/p>\n<p>But then I scanned down page one of Google, and before I saw my site name, I saw my own face.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-523 aligncenter\" src=\"https:\/\/differencefactor.net\/differencefactor\/wp-content\/uploads\/2026\/01\/business-marketing-online-300x70-1.jpg\" alt=\"\" width=\"518\" height=\"121\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>That was incredibly satisfying.<\/p>\n<p>I think it\u2019s safe to say that we can probably do both.<\/p>\n<div id=\"snippet-box\">\n<div class=\"snippet-title\">Summary<\/div>\n<div>\n<div class=\"aio-info\">\n<div class=\"snippet-data-img\"><\/div>\n<div class=\"snippet-clear\"><\/div>\n<div class=\"snippet-label-img\">Author<\/div>\n<div class=\"snippet-data-img\">Anthony Sakovich<\/div>\n<div class=\"snippet-clear\"><\/div>\n<div class=\"snippet-label-img\">Description<\/div>\n<div class=\"snippet-data-img\">Business Marketing Online is hard enough without hiring a company that can&#8217;t even do it for themselves. Find the right people to handle your online business marketing, or simply do it yourself.<\/div>\n<div class=\"snippet-clear\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"snippet-clear\"><\/div>\n<div class=\"sharedaddy sd-sharing-enabled\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I love it when a plan comes together! I was just reviewing a new client\u2019s old website, and the SEO was pretty bad. In fact, it was so bad, I decided to check out the company that had built his site for him. (Their name was littered all through the source code of the client [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","h5ap_radio_sources":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-media-platforms","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":1,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"predecessor-version":[{"id":524,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/posts\/522\/revisions\/524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/media\/523"}],"wp:attachment":[{"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}