{"id":535,"date":"2015-10-22T19:03:27","date_gmt":"2015-10-22T19:03:27","guid":{"rendered":"https:\/\/differencefactor.net\/differencefactor\/?p=535"},"modified":"2026-01-16T19:11:11","modified_gmt":"2026-01-16T19:11:11","slug":"back-to-the-past-turning-icons-into-marketing-messages","status":"publish","type":"post","link":"https:\/\/differencefactor.net\/differencefactor\/communication\/back-to-the-past-turning-icons-into-marketing-messages\/","title":{"rendered":"BACK TO THE PAST: Turning Icons Into Marketing Messages"},"content":{"rendered":"<p>Sometimes, a marketing message can be embedded in a cultural icon.\u00a0 When Toyota wanted to announce its new hydrogen cell car, the Mirai, they used a simple icon (\u201cMr. Fusion\u201d) made famous by the classic movie, \u201cBack to the Future\u201d. Now, watch what they did with it.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><center><iframe src=\"https:\/\/web.archive.org\/web\/20160223063635if_\/https:\/\/www.youtube.com\/embed\/xFyY7_hc-14\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-ruffle-polyfilled=\"\" data-mce-fragment=\"1\"><\/iframe><\/center>&nbsp;<\/p>\n<p>The fact is, there are many pre-existing cultural elements that you can \u201cborrow\u201d to help get your message across, and you don\u2019t need to pay Hollywood actors to get the point across.\u00a0 Sometimes, all you need to do is use them as reference points in your articles, or maybe create a little \u201cindie\u201d film project that captures some of the feeling or imagery from a movie.<\/p>\n<p>Or, do like Doritos does, and hold a national contest in which everybody makes your commercials for you for free. See what they think of as ideas for your advertising. Whatever it is, don\u2019t be afraid to use video to promote your business or product, and don\u2019t be afraid to draw on existing cultural themes to get the point across even faster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes, a marketing message can be embedded in a cultural icon.\u00a0 When Toyota wanted to announce its new hydrogen cell car, the Mirai, they used a simple icon (\u201cMr. Fusion\u201d) made famous by the classic movie, \u201cBack to the Future\u201d. Now, watch what they did with it. &nbsp; &nbsp; &nbsp; The fact is, there are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","h5ap_radio_sources":[],"footnotes":""},"categories":[7],"tags":[],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/posts\/535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/comments?post=535"}],"version-history":[{"count":1,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/posts\/535\/revisions"}],"predecessor-version":[{"id":537,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/posts\/535\/revisions\/537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/media\/536"}],"wp:attachment":[{"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/media?parent=535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/categories?post=535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/differencefactor.net\/differencefactor\/wp-json\/wp\/v2\/tags?post=535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}